"Mapping the World — What’s next in digital navigation?"
Besides being a place of historical and cultural heritage, Barcelona has become known for innovation in Europe in recent years. The city is not only a host to international, recognized events like the Mobile World Congress, but also a preferred location for big corporations to test their new business models and technologies. Barcelona has become one of the leading examples of Smart Cities, one of the most exciting battlefields of the Internet of Things!
The Internet of things (IoT) has threatened and, at the same time, opened up plenty of new opportunities for traditional businesses. An increase in computing power, decrease in cost of critical hardware, and emergence of new technologies have led to a dramatic shift in how we think about traditional businesses and industries.
Our client is a technology company that currently faces the above described dynamics in its core market. As its core business is coming to maturity, the client is exploring adjacent segments within the Indoor Maps & Tracking market.
While the company has most of the required assets, it is still struggling to answer the most critical question: Where to play and how to win? You and your team will help the client solve this question by identifying and evaluating the most attractive market segments and developing future-proof strategy to address these markets.
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